Branding and e-commerce website for a startup online health and beauty retailer.
The brief was for a simple text based logo which could be used on a variety of print and digital media to appeal to a 16-30 mostly female market, looking for low cost, high quality health and beauty products.
This was followed by a second project to create an e-commerce website to give the company an easy to use online sales platform.
After several iterations of the branding the client decided on the simple customised font followed by the ‘beauty spot’.
